HANDLING AND INDUSTRIAL AUTOMATION

CASSIOLI Brand Strengthening

This is our challenge: A marketing strategy which allows the customer to actually perceive the characteristics and potentiality of our products and services. Our constantly evolving products technology, jointly with development of innovative plant solutions in the automation and industrial handling sector, have led us to revise all our communication channels to the market.

Revision of CASSIOLI's website has been an obliged choice to present all the logistics solutions which the company offers, in terms of specific handling devices and IT solutions for advanced industrial logistics managing as well. CMS (Content Management System) website technology allows for constant updating of CASSIOLI range of products and at the same time it improves serch engines visibility.

Updating www.cassioli.com has not been the only action forced by the company's growth. Brand strengthening represents a sharp strategic choice in terms of market positioning and a new organizational course as well. Entering new markets, participating to new exhibitions, adering to focused conventions, collaboration with university research poles, virtual 3D presentations of innovative plants, new paper and electronics catalogs, sectorial press publications and merchandising are only a few of activities of our marketing department, aimed to create the correct perception of CASSIOLI brand in the market.